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Case No.03 / Wellness services · India / Atelier Wellness

Instagram was busy.
The business wasn't.

Creative directionOrganic plus paidOffer structure
96
Monthly bookings
+182%
was 34
Rs 18.6
Revenue per follower
+343%
was Rs 4.2
Overview

High follower count, low revenue. We rebuilt the creative system around an offer structure the audience could actually buy into. Organic became the feeder for a paid system that closed. Revenue per follower grew 3.4x.

What we built

Four disciplines. One compounding system.

We do not run ads in isolation. Every engagement covers: Meta Ads campaign architecture and creative direction, lead qualification via ManyChat automation, CRM pipeline design and routing, and Conversion API setup for first-party feedback to Meta. Each discipline feeds the next. CRM outcomes improve ad targeting. Ad data informs creative. Creative tests sharpen the offer.

Meta Ads

Campaign structure, audience architecture, creative loops rebuilt monthly as data comes in.

Lead Qualification

ManyChat automation qualifies leads between form submission and CRM entry. No cold enquiries.

CRM Pipeline

Zoho CRM with full lead routing, stage tracking, and outcome tagging.

Conversion API

First-party server-side events route CRM outcomes back to Meta. The system learns from every close.

Full written case study coming soon. In the meantime, apply to discuss your specific situation.

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