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Case No.01 / Mental health services · US / Mirror Mental Health

They didn't have a lead problem.
They had a system problem.

Funnel rebuildCRM routingCreative loop
$114
Cost per booked consult
-38%
was $184
112
Monthly qualified leads
+138%
was 47
81%
Sales team utilization
+39 points
was 42%
Overview

Their Meta ads worked on paper. Leads came in, dropped into a CRM nobody opened, and sat there while the sales team chased Instagram DMs instead. We rebuilt the funnel end-to-end: landing path, CRM routing, tracking, creative loop. Sales started picking from a queue instead of chasing cold enquiries.

What we built

Four disciplines. One compounding system.

We do not run ads in isolation. Every engagement covers: Meta Ads campaign architecture and creative direction, lead qualification via ManyChat automation, CRM pipeline design and routing, and Conversion API setup for first-party feedback to Meta. Each discipline feeds the next. CRM outcomes improve ad targeting. Ad data informs creative. Creative tests sharpen the offer.

Meta Ads

Campaign structure, audience architecture, creative loops rebuilt monthly as data comes in.

Lead Qualification

ManyChat automation qualifies leads between form submission and CRM entry. No cold enquiries.

CRM Pipeline

Zoho CRM with full lead routing, stage tracking, and outcome tagging.

Conversion API

First-party server-side events route CRM outcomes back to Meta. The system learns from every close.

Full written case study coming soon. In the meantime, apply to discuss your specific situation.

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